Founder & CEO of Zero Day Capital
Meet Travis Salley, Ph.D.
I’m so happy you found us, and even happier that you’re thinking about your financial goals and future.
I started Zero Day Capital with a single goal in mind: to build the most trusted, tech-enabled fiduciary advisory firm—one that breaks down traditional barriers, delivers a deeply personalized experience, and serves clients at every step of their financial journey.
I truly believe that everyone deserves access to high-quality financial planning, and that everyone—no matter where they are on their journey—can start building a financial legacy today.
So whether you’re just starting out, facing a new stage in life, or searching for an advisor who will grow your wealth with care, you’re in the right place.
From everyone here at the Zero Day Capital team, welcome. We can’t wait to help you plan for the resilient, intentional financial future you deserve.
Welcome to Zero Day Capital.
Travis began his military service as a 12B Combat Engineer in the Nevada National Guard. During this time, he studied at the University of Nevada, Reno, earning a Bachelor of Arts in Music and Military Science.
Enlisted in the Nevada National Guard
2010
After commissioning through ROTC (Reserve Officers’ Training Corps), Travis served as a Signal Corps officer. He also continued his classical music education, earning a Master of Music from the University of Massachusetts Amherst.
Commissioned into the U.S. Army Reserves
2013
Travis entered the financial services industry as a Financial Advisor, earning his Series 7 and Series 66 licenses while working at Edward Jones and Wells Fargo Advisors, where he quickly emerged as a leader among his peers.
Launched Financial Advisory Career
2015
Travis transitioned to active duty as a Signal Corps officer, leading hundreds of personnel, overseeing mission-critical communications operations, and managing millions of dollars in military assets.
Transitioned to Active Duty Military Service
2017
While serving on active duty, Travis was selected to pursue a Ph.D. in History at the University of Southern Mississippi, studying at the Dale Center for War and Society.
Began Ph.D. Studies in History
2022
While completing his doctoral studies, Travis founded Zero Day Capital to build a modern, fully remote, fee-only fiduciary firm designed to make high-quality financial guidance accessible to people everywhere.
Founded Zero Day Capital
2024
Today, Travis teaches at the United States Military Academy at West Point, continues to serve as an active-duty Army officer, and leads a growing team of financial advisors at Zero Day Capital. Outside of work, he enjoys spending time with his wife, Rachel, and their three young sons.